WHO RUNS THIS
Built by someone who bought the houses first.
The Transaction Platform is run by an operator with 20+ years of agency-level ad management and millions of dollars in managed Google Ads spend, focused on real estate investors and mortgage professionals.
That started on the acquisition side rather than the agency side — including one early lead that turned into a $244,000 assignment fee on four duplexes in East Austin. It is one deal, from one market, a long time ago, and it is not what anyone should expect from a lead. It is the reason the follow-up gets built the way an acquisitions rep would want it rather than the way an agency finds convenient.