The Transaction Platform — marketing and AI systems for real estate investors
All client results
03 · LEAD VOLUME AT A WORKABLE COST

Four leads a month became forty. Then $230,000 in six months.

Plenty of channels will sell an investor leads. Fewer will do it at a cost that survives contact with the actual numbers.

Arbor Home Buyers · arborhomebuyers.com

Arbor Home Buyers website showing a we-buy-homes-for-cash form over an aerial photograph of autumn trees
Arbor Home Buyers — address and phone above the fold, everything else below it.
4 → 40+
leads a month, from month one, and it held there
$23.34
cost per lead across 1,970 leads
$230,000
over six months, on $45,900 of their own ad spend
5x
return on that ad spend

Arbor Home Buyers were doing four leads a month. Within the first month that became forty or more, and it held there.

Over six months they ran $45,900 of their own ad spend and took 1,970 leads at $23.34 each, at an average cost per click of $2.90.

They bought two properties in the first month and sold both in the second. One remodel returned $82,000; the other $48,000.

A further $100,000 came over the next three months — $230,000 against $45,900 of ad spend across the six-month period.

The account, not a slide about the account.

1,970 conversions at $23.34 each, $2.90 average cost per click, $45.9K spent. A cost per lead that holds across nearly two thousand leads is the part worth checking, and this is where to check it.

Google Ads account overview for Arbor Home Buyers showing $23.34 cost per conversion, 1.97K conversions, $2.90 average CPC and $45.9K total cost
Arbor Home Buyers, Google Ads account overview. Cost per conversion $23.34 · 1.97K conversions · $45.9K spend.

Why the cost per lead held as the volume went up.

The usual pattern is that cost per lead climbs with spend — you exhaust the cheap intent and start paying for the expensive kind. Holding $23.34 across 1,970 leads is mostly a function of what gets excluded rather than what gets targeted: negative keywords doing real work, and traffic that never converts getting cut rather than optimized.

Results vary. Individual results depend on market conditions, ad budget, follow-up execution, and factors outside our control. These are not typical or guaranteed results. Every figure on this page is from Arbor Home Buyers's own account, used with their permission. Ad spend shown is their own media budget paid to the ad platforms, not fees paid to The Transaction Platform.

Four leads a month is a starting point, not a ceiling.

Thirty minutes on your acquisition system. You leave with a scoped number for your markets, whether or not you work with us.

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See the other two case studies