The Transaction Platform — marketing and AI systems for real estate investors
DATABASE REACTIVATION

Your Next Three Deals Are Already in Your CRM.

Every investor is sitting on thousands of leads they paid for and stopped calling. Most said “not right now” — and most of those circumstances have changed. We reactivate the whole list with AI, in about three weeks, for a fraction of what new leads cost.

Score My Database Free How It Works
What a 6,400-record list actually contains
A real breakdown from a Midwest acquisitions team's first sweep.
21 days
Dead — bad number, no reply
2,910
45% of the list
Already sold elsewhere
1,180
recorded and suppressed
Still thinking, re-engaged
1,844
back in nurture
Ready to talk now
412
routed to acquisitions
Appointments booked
54
from a list you already own
Campaign cost: $2,900Cost per appointment: $54Contracts in 60 days: 7

Three accounts, three different problems.

See the full numbers
DATABASE REACTIVATION
$54,000
in month one from 10,200 dead records and one organic lead — 22 inquiries, 10 appointments, 2 closings. Nothing new was bought.
Cash Home Investors →
PAID SEARCH
$99,000
from $12,700 of their own ad spend — three assignments and a flip, out of 455 leads at $27.90 each.
Get Home Values Online →
LEAD VOLUME
4 → 40+
leads a month from month one, and it held — 1,970 leads at $23.34 over six months, on $45,900 of their ad spend.
Arbor Home Buyers →

Results vary. Individual results depend on market conditions, ad budget, follow-up execution, and factors outside our control. These are not typical or guaranteed results. Ad spend figures are each client's own media budget, paid to the ad platforms.

Team reviewing a reactivated real estate lead pipeline

“Not Right Now” Has a Shelf Life.

Someone told you no in March because their tenant had a lease, or probate hadn't cleared, or they wanted to try an agent first. By autumn, the lease ended, the estate closed and the listing expired — and nobody called them back.

01
Clean and enrich
De-duplicate, drop the litigators and opt-outs, re-verify numbers, and append what's changed on the property since.
02
Segment by why they said no
Tenant, price, timing, agent, condition. Each segment gets a different opening line, because a generic blast is what killed the list the first time.
03
AI works the conversation
Texts go out in waves, replies are handled in seconds, objections are answered, and only live sellers reach a human.
04
Everything else goes back into nurture
The list doesn't go cold again — it goes into an eighteen-month sequence that runs itself.
REACTIVATION THREAD · 14 MONTHS LATER2:14 PM
YOU (AI)
Hi Dana — we spoke last spring about the duplex on Marlow. You had a tenant through August back then. Is it still something you'd sell if the number worked?
DANA
Wow, good memory. They moved out in October and I've been sitting on it since. What would you offer?
YOU (AI)
Depends on condition now that it's empty. Mark has Thursday at 10 or Friday at 2 — which suits?
DANA
Thursday works.
Reactivated Vacant now Booked · Thu 10:00

Cheapest Lead You'll Ever Buy

You already paid to acquire these people once. Reactivation is the only channel where the acquisition cost is zero and the trust is pre-built.

$54
cost per appointment from a reactivated list
$310
typical cost per appointment from cold paid traffic
3 wks
to work an entire database end to end
18 mo
of automatic follow-up afterwards

Ways to Run It

Messaging costs are billed at carrier rates — no markup on your own conversations.

ONE-TIME SWEEP
$2,900
Up to 10,000 records, once
Clean, de-dupe and re-verify Segmented reactivation campaign AI handles every reply Appointments into your calendar
ALWAYS-ONMOST POPULAR
$1,450/mo
The list never goes cold again
Everything in the sweep Monthly re-touch by segment 18-month nurture, written Trigger campaigns on life events Monthly recovery reporting
PERFORMANCE
$0 up front
We take a fee per closed deal instead
For lists over 15,000 records You cover messaging costs only Agreed fee on contracts we source Subject to a list quality check

Reactivation — Common Questions

My list is old and messy. Still worth it?
Usually the messier the better — nobody's touched it. We score it free before you commit and tell you honestly if there's nothing there.
Will this annoy people?
Not if the first line references the actual conversation you had. Generic blasts annoy people; specific memory is what gets replies.
Is the texting compliant?
We check consent records, suppress litigators and DNC entries, honor opt-outs instantly and respect quiet hours in each state.
Can you use my existing CRM?
Yes, though it's smoother in the Transaction CRM where the AI, the nurture and the reporting already live together.
How fast do replies start?
Within hours of the first wave. Appointments usually start landing in week one and peak around week three.
What if I have no database yet?
Then start with seller leads and come back in twelve months — reactivation is how you get paid twice for the same lead.
PAIRS WELL WITH
Transaction CRM
Where the list lives.
AI
Who does the talking.
Seller Leads
What fills it next year.
Dispo & Buyers
What happens after the yes.

Let's See What's
Hiding in Your List.

Send us an export and we'll score it free — how many are reachable, how many are worth a call, and what a sweep would likely return.

Database reactivation campaign for old real estate leads
Get your database score
No obligation, and we don't keep the file.
We reply same business day. No spam, ever.
Home / Database Reactivation