These terms govern your use of this website and any services you purchase from The Transaction Platform. By engaging us or using the site, you agree to them. Signed service agreements take precedence where they differ.
Services
We provide marketing, lead generation, AI, CRM and related services as described in your proposal or statement of work. Deliverables, timelines and fees are defined there. We may improve or change our methods provided the agreed outcomes are not reduced.
No guarantee of results
This matters, so plainly: we do not guarantee any number of leads, appointments, contracts, closings or revenue. Results depend on your market, your offers, your negotiation, your capital and your responsiveness — factors we do not control. Case studies and figures shown on this site are actual client results and are not a promise of similar performance.
Fees and payment
- Fees are billed monthly in advance unless your agreement states otherwise. Setup fees are due at signing.
- Advertising spend is separate from our fees. We do not mark up media spend. Where you fund spend through us, it is passed through at cost.
- Invoices are due on receipt. Accounts more than 15 days overdue may be paused; we will give notice first.
- Fees already paid for work performed are non-refundable.
Term and cancellation
Engagements begin with a build period stated in your agreement, then continue month to month unless otherwise agreed. Either party may cancel with 30 days' written notice. On cancellation we will hand over your accounts, data and creative, and will not hold assets hostage.
Your responsibilities
- Provide timely access to accounts, information and approvals we need to do the work.
- Respond to leads we generate. We cannot make your team answer the phone.
- Ensure your offers, contracts and business practices comply with the laws of your market, including licensing and disclosure rules where they apply to you.
- Obtain and maintain lawful consent for any contact lists you provide to us.
Compliance and acceptable use
You may not use our services for unlawful, deceptive or discriminatory marketing, or to contact people who have opted out. We will refuse or stop work that we reasonably believe violates advertising platform policies, telemarketing law, or fair housing law. Advertising platforms may reject or suspend accounts for reasons outside our control.
Ownership
You own your brand assets, customer data, ad accounts and the final creative we produce for you, on payment of fees due. We retain ownership of our processes, templates, internal tooling and anything we developed before or outside your engagement, and may reuse it. We may reference our work for you in portfolios and case studies unless you ask us in writing not to.
Confidentiality
Each party will protect the other's non-public business information and use it only to perform under the agreement.
Third-party platforms
Our services depend on platforms we do not control — Google, Meta, YouTube, telephony carriers, CRM and AI providers. We are not liable for their outages, policy changes, pricing changes or account actions.
Limitation of liability
To the fullest extent permitted by law, our total liability arising out of the services is limited to the fees you paid us in the three months preceding the claim. Neither party is liable for indirect, incidental, special or consequential damages, or for lost profits or lost business opportunity. Nothing here limits liability for fraud or willful misconduct.
Indemnity
You will indemnify us against claims arising from your business practices, your contracts with sellers or buyers, content or lists you supply, and your failure to hold required licenses or consents.
Governing law
These terms are governed by the laws of the State of Texas, without regard to conflict-of-law rules. Disputes will be brought in the state or federal courts located in Travis County, Texas, and both parties consent to that jurisdiction.
Changes
We may update these terms and will post the revised version here. Continued use after a change means acceptance. Changes do not alter a signed service agreement mid-term.
