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Sorted by intent, not volumeFive tiers, from a court date driving the search down to long tail almost nobody is bidding on. Volume ranks the wrong things to the top.
Every phrase here is typed by someone who has already decided to sell, and usually decided to sell fast. Sorted into five tiers of intent, priced by what the click actually costs.
Straight to your inbox. No course, no upsell, no drip about mindset.
Millions of dollars in Google Ads managed for real estate investors and mortgage professionals. This list is the keyword layer of accounts that were actually run, not an export from a research tool.
Five tiers, from a court date driving the search down to long tail almost nobody is bidding on. Volume ranks the wrong things to the top.
A CPC band on every tier, so you can see what tier one costs before you fund it rather than after the first invoice.
Half the return on a motivated-seller campaign is what you block. Renters, buyers, researchers, competitors, wrong asset types.
The head terms are the most expensive and least motivated searches in the category, and they are where most investor budgets go first. Meanwhile the searches that come from a court date, a lien or an inherited property nobody wants sit cheaper, convert faster, and go unbid because nobody built the list.
A deadline, a lien or a court date is driving the search. Fewest searches, shortest distance to a signed contract.
The seller already knows the solution and is shopping for the buyer. The most crowded auction on the list.
One property condition per query. Cheap to win, trivial to segment, and each one deserves its own page.
Timeline first, situation second. The volume lives here and so does the waste.
Lowest cost per click, highest specificity, almost nobody bidding. The cheapest wins on the list.
You could pull phrases. What Planner will not tell you is which twenty to fund first when the budget only covers twenty, what a tier one click actually costs before you bid on it, or which fifty-four searches look like a motivated seller and are not. That ordering is the part that took the money to learn, and it is the part in this file.
The list is free because the list is not the hard part. Building the account it lives inside is.
Take the hundred phrases and the kill list. If you want to know which twelve to fund first in your market, that is a conversation, and it is the next thing we will offer you.