A pulled list of absentee owners is worthless if half the phone numbers are disconnected or belong to someone who moved out five years ago. Skip tracing — matching a property record to the owner's current contact information — is the unglamorous step that decides whether the rest of your marketing budget actually reaches anyone.
Get a list pulled and traced
Book a call and we'll scope your target list and hit rate.
Why accuracy matters more than volume
A 10,000-name list with a 40% accurate phone match is worth less than a 3,000-name list matched at 85%. Every wrong number burns a cold call or a wasted text credit, and enough of them will get your number flagged as spam before you ever reach a real seller.
What separates good providers from bad ones
Multiple data sources cross-referenced (not just one database), recency of the match, and separating landline from mobile numbers all matter. A provider who can tell you their match rate and refresh cadence upfront is worth more than one selling on price alone.
70-90%
match rate from a quality multi-source provider
Quarterly
refresh cadence keeps a working list accurate
Mobile
numbers matter most for text and call campaigns
Filtering before you trace, not after
Skip tracing costs money per record, so filter your list to genuine distress signals — pre-foreclosure, tax delinquency, high equity plus long ownership — before you trace, not after. Tracing 50,000 unfiltered names wastes budget tracing people who were never going to sell anyway.
Compliance is not optional
TCPA rules govern how you can contact traced numbers, especially by text or auto-dialer. A provider or campaign manager who doesn't mention consent and do-not-call scrubbing as part of the process is exposing you to real legal risk, not just wasted spend.
Filtered, traced lists worked across every channel — one pipeline, not five disconnected vendors.
Common questions
How much does skip tracing cost?
Typically $0.05-$0.25 per record depending on volume and match depth requested.
Is it legal to text traced numbers?
Only with proper consent and DNC scrubbing in place — this is a compliance step, not optional.
How often should I re-trace a list?
Quarterly for an active farm list, since people move and numbers change faster than most expect.
Once a list is traced and filtered, it feeds straight into Direct Mail & Outreach or a cold-calling campaign — either way it should land in your CRM automatically.
