Cost per view on YouTube in-stream ads runs a fraction of Google or Meta's cost per click, largely because almost no investor is running them. A 30-second ad in front of someone watching local news or a home-improvement video reaches a seller before they've started searching at all.
Why this works for a "we buy houses" message
The message doesn't need to be slick — a real person on camera explaining who you are and what you pay builds more trust in 30 seconds than a banner ad ever will, and video gets remembered when the actual moment to sell arrives weeks later.
What a real campaign costs
Most investors start with $800-1,500/mo in spend, targeting by zip code and household income to stay tight to their buy box, with a landing page that matches the ad's message exactly.
In-stream ads targeted to your buy box, with creative built to be watched, not skipped.
Pair this with an organic YouTube channel and the paid spend gets cheaper over time as your own videos build trust for free.
